![]() ![]() Therefore, during your packaging design process, try to strike a balance between being creative and being familiar. While it is certainly important to be innovative in your packaging design, deviating too much from widely-recognized norms can actually confuse consumers and drive them away from your product. There are software solutions available with data collection functions that enable field representatives to audit competitors’ activities using geo-tagged photos and customized mobile forms. Doing so will provide insights as to what elements of design are standard for certain products, and what can be improved on. In order to remain at the front end of cutting-edge design, it’s wise to stay on top of what your competition is doing. For example, eco-friendly packaging is taking off with great popularity in multiple industries, including food and beverage. TrendsĪs with any other industry, packaging in the food industry is affected by various trends that develop and gain prominence. “The Many Factors to Consider When Deciding the Best Packaging for Your Food Product” that demonstrates how packaging can evolve to become more sophisticated as a business grows. ![]() If your business cannot afford its ideal packaging design, don’t get discouraged. ![]() Inventory costs that are based on the size of a packaged product will differ based on a product’s packaging design. In addition to production costs, shipping and distribution costs may be affected based on the packaging materials a businesses chooses to use. In fact, packaging costs typically account for 8-10% of overall product costs. It is also important to choose a packaging material that will withstand contamination. Frozen food, dry grocery items, and perishables each need a different type of packaging to maintain freshness. Tweetįor this reason, certain products will require specific types of packaging materials that protect them against temperature, manhandling, etc. Product packaging in the food industry is unique in the sense that it must allow the contents inside to stay fresh and safe for consumption, even after long hours of shipment and distribution.įrozen food, dry grocery items, and perishables each need a different type of packaging to maintain freshness. Some of the challenges associated with packaging perishable foods and how to overcome each– 1. There are hundreds of ways to package perishables – and thousands of products that can get the job done – but there are a few guiding factors to packaging perishables successfully. Buyers – whether it’s a grocery store or the end-consumer – expect a safe, attractive, fresh product. Because of the many variables involved in packaging and shipping, getting perishables from point A to point B is one of the most challenging aspects of food manufacturing. In recent years, the development of novel food packaging (modified atmosphere & active packaging) has not only increased the shelf life of foods, but also their safety and quality – therefore bringing convenience to consumers.ĭirectly related, and interlinked, with food packaging is the concept of shelf life – the length of time that foods, beverages, pharmaceutical drugs, chemicals, and many other perishable items are given before they are considered unsuitable for sale, use, or consumption.įood Packaging and Shelf Life caters to the needs of scientists, material scientists, food chemists and microbiologists in the area of food packaging and shelf life. Without packaging, the processing of food can become compromised as it is contaminated by direct contact with physical, chemical, and biological contaminants. The chilled and frozen food product and packaging industries have had to endure more than their fair share of issues in recent times.įood Packaging plays a vital role in preserving food throughout the distribution chain. With perishable goods, that means everything from temperature changes to dust to rough movement” “When it’s time for a pallet to leave the warehouse and head out to its destination, the product has to be protected from environmental impacts. ![]()
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